Alisdair has worked as a photographer since 1994, and began his career with large format view cameras in the studio and on location. He worked as the assistant to Jack Evans, one of Birmingham's busiest advertising photographers, for five years, for clients including Bass Taverns, GKN and Cadbury's. In 1999 he graduated from the University of Central England with
a BA (Hons) in Visual Communications (Photography). Here, he experimented with his studio lighting and location knowledge, and developed the location lighting techniques he is now so well known for. In 1999 he turned freelance, and in addition to commercial work has specialized in automotive photography for magazines and books around the world.

He has worked with digital cameras for over ten years; In that time seeing
it grow from Kodak's pioneering system - only capable of capturing black and white, and tethered to a cumbersome briefcase-sized power pack - through extensive use of the first studio scanning backs on view cameras, then medium format chip backs, and now to the very latest digital SLRs. As such, he has a deep rooted understanding of the digital capture process often lacking in contemporary photography. For Alisdair, the transition to digital has been gradual, and came as a natural evolution, rather than a recent revelation.